The supply-chain industry is made up of numerous actors with varying technical capabilities. However, the majority of them fail to maintain their communication and data in an efficient manner.
Due to a lack of skilled IT experts, outdated technology, and inefficient business models, the overall sector is struggling with complicated and costly logistics procedures. The need of the hour is to create a simple and efficient communication and data hub built on a trusted platform that anyone can use, regardless of technical capacity or knowledge. This will not only resolve complications but will also result in significant cost savings for the sector.
Obortech’s Smart Hub is a blockchain-based unified communication and data exchange hub for all actors in the business process, powered by DeFi and IoT. Integration of DeFi and IoT improves security and transparency. Through open API integration, suppliers and other actors can gain access to the decentralized network, which serves as a standard hub. It enables the actors to share information in near real-time.
The Smart Hub platform comprises two blockchains: Private Hyperledger Fabric Blockchain, which is used to build Supply Chain and Marketplace DAPPs, and Ethereum Public Blockchain, which is used for tokenomics and token payment processing.
Many companies have already incorporated blockchain in their supply chain However, integrating DeFi would help to eliminate human error and mismatches in the technical abilities of different channels. This would resolve key logistics issues in the industry, saving millions of dollars.
Obortech’s solution seemed innovative, but it, like any other business, needed to reach its target audience to succeed. The business needed to establish a network. They needed to interact with their community. Obortech required effective marketing in order to be discovered and engaged by the audience. They collaborated with Corum8 to bring their expertise to the table.
Corum8 examined the current business situation in depth and worked on the following requirements:
- We worked on developing various strategies to strengthen and expand its marketing campaign.
- To increase engagement, we consistently posted content and launched campaigns on each social media platform. This also contributed to an increase in the number of followers.
- Corum8 worked on creating project-specific FAQs for community management
- Obortech used Corum8 to connect with various influencers to promote its product, which also helped them build a strong network.
- Another significant step contributing to Obortech’s growth was connecting with and listing their ICOs and IEOs on various cryptocurrency exchanges.
With the current global situation of the COVID-19 pandemic, OBORTECH’s service has become more in demand after partnering with Corum8 and successfully implementing its marketing strategies.
Industry experts have concluded that supply chains will need to be more flexible and resilient, with the ability to shift sourcing and distribution in days or weeks rather than months or years.
Any modern company that wants to succeed in the current business environment must use effective marketing, especially digital marketing, to maximize the impact of its campaign. It’s a wise investment since by using these low-cost strategies, marketers can see good returns while also reaching untapped areas with custom content.
Are you looking for a marketing agency to promote your business too?
Corum8 would be delighted to assist you. Contact us immediately to know more!