How Corum8’s strong marketing strategy improved DeFiner’s Social Media Reach

Corum8
3 min readNov 21, 2022
Drive Business Growth with effective marketing strategies

Definer is a globally available decentralized asset networking platform designed to earn, borrow, and lend assets securely using blockchain smart contracts. It eliminates intermediaries, which helps to reduce costs and raise premiums. It enables users to unlock instant value from their assets. Its mission is to use blockchain to advance financial trust, uniformity and growth, and simplicity.

The platform offers a marketplace for non-custodial lending. The loan process is entirely automated and does not rely on time-consuming, labor-intensive, and expensive infrastructure. An immutable smart contract is created and deployed on the blockchain for each loan. This ensures that no one has access to or authorization to change any smart contract, further ensuring the safety and security of assets on the blockchain.

This eliminates the possibility of losing assets as a result of hacking or bankruptcy. Their user interface is simple to use, allowing users to obtain personalized loans whenever needed. Lenders and borrowers can also negotiate terms such as interest rates, loan amounts, and repayment terms. When an agreement is reached, the data is encrypted on the blockchain for final settlement.

Definer’s online marketplace is available 24 hours a day, seven days a week. Users can use it whenever and wherever they want as long as they have a smartphone or a computer with an internet connection.

Fintech Startups like DeFiner are disrupting financial services by combining innovative business models and technology. In today’s world, there is a product available to meet every customer’s need.

Customers are being spoiled for choice by brands. Customer acquisition and retention have been the most pressing concerns for Fintech marketers, which is why businesses should devote some of their resources to marketing. Corum8 assisted DeFiner as their Media and Marketing Partner.

Corum8 needed to develop strategies to help DeFiner with demand generation, customer acquisition, and retention in order to drive business growth.
Corum8 developed the following strategies to assist DeFiner in meeting its requirements:

Multiple influencer programs were carried out in order to reach out to people who shared the same ideology.

To gain visibility, we consistently posted compelling content across various social media channels and ran paid ad campaigns.

Helped them develop online marketing strategies, which resulted in high engagement.

community management by putting them in touch with other members of the community, and well-known figures in the field, and expanding their network.

DeFiner now has well-known organizations as partners, including Microsoft, Chainlink, Techstars, SNZ, NEX, Spark, Signum Capital, Alphabit, Kyber Network, and Consensus Lab. Corum8 assisted DeFiner in making connections with influential people and other well-known figures in the business.

The effective social media marketing done in the past has helped DeFiner have a strong social media following on different platforms where they channel information about projects and updates. Digital marketing agencies like Corum8 can help you gain the essential recognition required as a startup by developing and running campaigns that perfectly suit your business profile.

If you want to start your business with a search-optimized website that showcases your brand or run a social media marketing campaign to gain visibility, Corum8 is the platform for you!

Contact Corum8 and you will get the solutions to all your marketing queries.

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Corum8

Corum8 is the software development, marketing and outsourcing company.